From a Jungian perspective, shadows are the unconscious layers of the personality that are integrated into the structure of the "experienced world" only through the process of individuation.

The shadow becomes a dark entity with a nature all of its own and could be one of the few concepts relating to memory from a digital/ virtual standpoint.

"Collective Memories" - is a representation and, at the same time, an investigation of how the chosen site (Harvard Square/ Holyoke Center) can be coded as an archetypal image at the brain level. This specific psychological image will afterwords be used in the short or long term memory and will reappear after time in the act of remembering.

Stop being so serious, Widener...

Laser Graffiti
Facade Fun
Drive-in Movie




Our initial idea accents the two most striking features of the Widener facade: the columns and the monumental flight of stairs. Using color and light, it can become a display that reacts to movement, noise, or play games with the tourists. We were inspired by the work of Christopher Janney. He livens up a stagnate place by use of color, sound and interactivity. By using a similar approach, the silent looming mass of Widener Library can be transformed into something whimsical and animated instead of being so stiff, serious, and intimidating. Another source of inspiration are the large scale projects posted by Graffiti Research Lab - treating the large facade as a canvas that can generate and transform the aesthetics of the facade - or even to allow a taboo action (such as graffiti spraypaint) to be performed without permanent damage.